Industrial Ave is where it all started for Medicine Hat Brewing Company back in 1912. This street owns our heritage and you see many of the original buildings from those years still standing within the city. The Industrial Ave takes on the name of our heritage and is considered the big brother to our Aberdeen Pale Ale. This IPA is made to satiate the self-proclaimed hophead. There are copious amounts of American style hops used in the brew kettle and dry hop additions to assualt the senses with citric aromas and flavours. This beer boasts a 6.7% ABV but the IBUs are one that we must claim as questionable because once you reach a certain point, IBUs are immeasurable without a spectrophotometer - Industrial Ave is in that range.